You need local service ads, even if you don’t know it. According to Google data, almost 80% of local smartphone searches result in a customer contacting or booking a local business within 24 hours, and around 30% lead to a purchase or a completed service. Can you afford to miss out on those local customers?
According to Google data, almost 80% of local smartphone searches result in a customer contacting or booking a local business within 24 hours — and around 30% end in a purchase or a completed service. Can you afford to miss out on those local customers?
Local service ads tap into your customers’ intent, helping tradespeople and small businesses turn queries into real jobs. Fast, affordable, and without the time and effort required from complex SEO.
What are local service ads?
As the name suggests, local service ads are online tools that match customers with nearby trusted local businesses. Sites like Google’s local services and Google My Business fall into this category, as do well-known things like Checkatrade or Rated People.
Once you’re approved and listed on local lead services, your business will appear where people are actively searching. At redrose.digital we always recommend a strong lead service strategy for all the micro and trade businesses we work with.
Getting started with local lead services online
Setting up your profile couldn’t be easier with Google Local Services Ads: sign up, select your business type and create your profile before completing Google’s verification process. If you take one thing away from this blog, let it be that verification is crucial. It’s that process that proves to Google (and your customers) that you’re trustworthy and worth promoting.
The redrose.digital team will walk you through the entire strategy for optimising your profile and getting the most out of Google Local Services. Our SEO team will create a bespoke strategy for your business, tailored to your audience, locality and trade.
Best practices for converting local leads
Aside from personalising your profile and providing lots of info (including photos of your work, reviews and services), there are a few surefire ways to optimise your experience with lead services on Google:
- Leads from Google Local Services Ads usually come straight through as phone calls or messages, not via your website, so it’s crucial to answer or respond right away. These customers often contact the first one or two businesses shown, so a fast reply through those direct channels gives you the best chance of securing the job.
- Be personal. Obvious stock responses or standard replies won’t do your business justice. A quick, friendly reply that’s tailored to the customer’s message is the best bet.
- Focus on quality first. Once your profile gains a few strong reviews, the leads can start coming in quickly, but it’s those early, genuine enquiries that help you build credibility. Investing time in gathering reviews and fine-tuning your profile will make all the difference to visibility and volume.
Need to generate more local leads? Partner with redrose.digital
And our top tip for local lead best practice? Speak to an expert, like redrose.digital! Our fractional SEO services are designed to help you bring in steady work without the hassle of complex campaigns or heavy admin. From choosing the right lead service platforms to getting your profiles up and running, we’ll make your business stand out where it matters most.
Ready to turn local searches into conversion-ready leads?