You need local service ads, even if you don’t know it. According to Google data, almost 80% of local smartphone searches lead to a customer contacting or booking a local business within 24 hours, and around 30% end in a purchase or completed service. Can you afford to miss out on those local customers?
According to Google data, almost 80% of local smartphone searches lead to a customer contacting or booking a local business within 24 hours — and around 30% end in a purchase or completed service. Can you afford to miss out on those local customers?
Local service ads tap into your customers’ intent, helping trades and small businesses take queries and turn them into real jobs. Fast, affordable, and without the time and effort required from complex SEO.
What are local service ads?
As the name suggests, local service ads are online tools designed to match customers nearby with trusted local businesses. Sites like Google’s local services and Google My Business fall into this category, as do well-known things like Checkatrade or Rated People.
Once you’re approved and listed on these lead sites, your business will appear where people are actively searching. At redrose.digital we always recommend a strong lead service strategy for all the micro and trade businesses we work with.
Getting started with local lead services online
Setting up your profile couldn’t be easier with Google Local Services Ads: simply sign up, select your business type and create your profile before completing Google’s verification process. If you take one thing away from this blog, let it be that verification is crucial. It’s that process that proves to Google (and your customers) that you’re trustworthy and worth promoting.
The redrose.digital team will walk you through the full strategy for optimising your profile and getting the best out of Google local services. Our SEO team will create bespoke strategies for your business, tailored to your audience, locality and trade.