Measurement planning
Agree the business questions, important actions and data sources.
Marketing reporting & analytics / redrose.digitalKnow what’s
working.
Connect your marketing data to the questions that matter: where enquiries come from, what turns into business and what to do next.
Let’s talk about your reportingOne team. Joined-up thinking.
Less guessing.
Better
decisions.
A report should help you make a decision.
Traffic, clicks and impressions each tell part of the story. We help bring the relevant information together and explain what it does, and does not, tell you.
The aim is a useful view of progress with clear next actions, grounded in the quality of the tracking available.
The right skills.
Put to work.
Tracking reviews
Check how key interactions and conversions are recorded and identify gaps.
Website & search reporting
Use analytics and Search Console to review traffic, pages, queries and enquiries.
Campaign reporting
Bring paid media and email performance into the wider picture.
CRM & sales connections
Connect lead and sales information where systems and data quality allow.
Regular interpretation
Turn the findings into priorities, with context and limitations made clear.
How the work happensClear scope.
Clear scope.
Shared direction.
We agree the priorities and budget before work begins. Your project gets the skills it needs, with someone keeping the whole picture in view.
How we plan the work- 01
Ask
Decide which questions the reporting must answer.
- 02
Check
Review the data sources and measurement setup.
- 03
Act
Build a useful view and agree what the findings mean.
Before we talkGood
Good
questions.
Can you review our existing tracking?
Yes. We start with the important actions and check how they are currently recorded.
Can you combine different reporting sources?
Where access and data quality allow, we can bring together website, search, campaign and CRM information.
Will the report show return on investment?
That depends on whether costs, enquiries and sales can be connected reliably. We distinguish measured results from estimates and explain any missing information.
Do we get recommendations as well as numbers?
Yes. Reporting should lead to a useful conversation about what to continue, improve or investigate.
Big plans?
Pull up a chair.
Tell us what you’re working towards. We’ll talk through where marketing could help.
Let’s talk about your businessA little more perspective
All articles Worth a read.
Reporting / 5 min read
Measuring Marketing Performance: What Metrics to Pay Attention To
How to connect marketing performance measures with useful business decisions.
Read the article
Reporting / 9 min read
AI Agents: Turning Disconnected Business Data Into Faster Decisions
How AI agents can connect business data, spot meaningful changes sooner and help teams act on insight faster.
Read the article
CRM / 11 min read
CRM Comparison for SMEs: My Guide to HubSpot, Zoho, Salesforce & Payaca
A practical comparison of four CRM platforms and the kinds of businesses they suit.
Read the article