Why I’m Riding the Ride MK 100km for Ride High

I sat at my desk on a Tuesday afternoon and hit the registration button for the Ride MK 100km cycling event… and within seconds, I thought to myself, “What have I actually signed up for?”

I know how it feels to commit to something ambitious when you’re already stretched thin running a business. But then I read about Ride High and what they do for vulnerable children across Milton Keynes, and suddenly those 100 kilometres didn’t seem quite so daunting.

So on Sunday, 14 June 2026, I’ll be swapping my usual marketing strategy sessions for a day out on my bike, joining fellow cyclists at Ride High in Loughton to tackle a 100km route across Milton Keynes. This was the plan when I wrote the original pre-event article; that date has now passed.

This isn’t just about proving something to myself (though I’m sure my legs will have plenty to say about that), it’s about supporting an organisation that’s genuinely changing lives in our community.

How Ride High Is Changing Lives in Milton Keynes

Ride High supports vulnerable and disadvantaged children across Milton Keynes. They help these young people build confidence, improve their mental well-being, and believe in themselves again. I know how frustrating it can be when you see young people struggling with isolation and low self-esteem; there’s a sense of helplessness that comes with it, and that’s where Ride High steps in.

Take Grace’s story. She was diagnosed with Functional Neurological Disorder, which left her isolated at home and unable to attend college in person. Being referred to Ride High gave her the opportunity to reconnect with her passion for animals, build confidence, and begin socialising again in a safe and supportive environment.

She said it best herself: “Ride High gave me confidence. I didn’t feel judged or restricted by my condition, it helped me get out, meet new people and start to feel like me again.”

That’s the kind of transformation that makes every gruelling training mile worth it. Every pound raised helps provide a safe, supportive environment where children can feel heard, make friends, and develop the skills they need for the future.

How You Can Support Ride High, Too

If you’d like to support me and help more young people access the opportunities Ride High provides, I’ve set up my online fundraising page on Enthuse. No contribution is too small; whether that’s making a small donation or sharing my page with people in your network who may want to help. I’ll also be posting updates on my training to keep you all engaged (and to keep myself accountable).

If you work for a company that offers match funding and you’d like to ride alongside us, I’d encourage you to ask about it. Many businesses will match what you raise, which effectively doubles the impact of your contribution.

The original event promotion included a water bottle for the first 30 fundraising pages and a Trek voucher prize draw linked to fundraising after the ride. These were time-limited 2026 offers, retained here as historical context, rather than current incentives.

Don’t underestimate the power of community support. We can all make a difference when we rally behind a cause that matters. I’m looking forward to the challenge, and I genuinely hope you’ll join me in supporting Ride High!

Key Event Details You Need to Know

The original event details were Sunday, 14 June 2026 at Ride High in Loughton (MK5 8EJ), with the 100km start listed at 7:30am and registration from 6:50am. I was expecting an event pack around 1 June. These are archived arrangements for the event that has now passed.

For future rides and current ways to support the charity, check Ride High’s event information. This article preserves why I signed up in 2026; it is not confirmation of a later event’s dates, entry availability or fundraising offers.

Backing the Milton Keynes Community at redrose.digital

One of the reasons I wanted to take on this challenge is because, at redrose.digital, we partner with local businesses and nonprofits every day, and seeing organisations like Ride High making a genuine difference in Milton Keynes feels worth getting behind.

And even though I’ll be spending more time on a bike than behind a laptop on June 14th, helping businesses stay true to their values and grow with confidence is still what we do best. If you’re navigating the challenges of growing your business and want straightforward, honest marketing advice, I’m always happy to have a conversation. You can reach out to me (David) directly via our contact page here. We’d love to hear from you!

Frequently Asked Questions About the Ride MK 100km

When and where is the Ride MK 100km taking place?

This article was written ahead of the event on Sunday, 14 June 2026 at Ride High in Loughton, MK5 8EJ. The original 100km start was listed as 7:30am, with registration from 6:50am. The date has passed; check the charity’s own information for future events.

How does Ride High help children in Milton Keynes?

Ride High provides a safe, supportive environment for vulnerable and disadvantaged children. They help young people build confidence, improve their mental well-being, and develop essential life skills. Many of their programmes involve interaction with horses and other animals, which creates a unique therapeutic environment. The charity focuses on helping children who might otherwise feel isolated or misunderstood.

How can I donate to support the Ride MK 100km?

The original fundraising page is linked earlier in this archived article. For current ways to donate and support its work, visit Ride High. This page records the original reasons for supporting the charity ahead of the ride.

What happens if I want to enter the Ride MK 100km myself?

The 14 June 2026 event has passed. For any future Ride MK opportunities, check the charity’s website for current dates, terms and entry information.

Were there any fundraising incentives for the 2026 event?

The original promotion described a water bottle for the first 30 fundraising pages and a £250 Trek voucher prize draw tied to meeting fundraising targets shortly after the event. Those time-limited offers are historical, and should not be assumed to apply to future events.

What’s your advice for anyone considering taking on a physical challenge for charity?

Don’t overthink it. Yes, 100km is a distance that sounds intimidating when you first say it out loud. But when you connect it to a cause that matters, like supporting children’s mental well-being, the challenge becomes about something bigger than yourself. That’s what gets you over the finish line.